What happens after marketing throws leads over the fence to sales?

[Trevor Usken]

I don't think the economy has an impact on this particular dilemma. The marketing department, with sales input, creates a demand gen campaign that is on target with current needs. After the leads are delivered to the sales team, they die. What can the marketing team do to ensure that the campaign remains alive and results in sales? If we are to be measured on the success of a campaign, who defines the success: marketing because they got the leads, or sales because they made the sale?

We have a Focus Community member that is looking for some help with this - any insight?

http://www.focus.com/questions/marketing/what-happens-after-marketi...