Share 'Who is Coming Up With This Stuff? THIS is Marketing?'

I just received an email blast from a BIG builder (you know who you are!) on another expensive campaign that is going to do little to advance their number of sales for the quarter. (And after being in the home building industry for so many years . . . I am well-familiar with trying to make those agonizing numbers for Wall Street.) The builder's new promotion is an interest rate buy down across ...