In your approach you have won the prospect’s interest. You have put them in the mental position where they are ready to purchase if you prove up your claims. And you can prove up these claims because you made them, knowing in advance that they were merely a preface to showing your proposition.
What is the mission of your presentation?
To create desire for your products. That’s all. And the minute that is accomplished, the order is yours for the taking.
Let your presentation be organized, well…
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Posted on May 1, 2009 at 12:30pm —
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