Creating and cultivating the right kind of work environment can go a long way in attracting and retaining valued employees and preserving corporate knowledge. And regardless of the prevailing economic climate – no enterprise can afford to relax it...
B2B communicators and marketers are increasingly embracing social media to achieve business objectives. B2B companies are using their organization’s knowledge and experience within the social web to attract and connect with prospects, customers, e...
An online press room is more than just a press kit – it’s a portal for dynamic communications. The effective online press room is the cohesive integration of multiple communications channels, converging in a single, powerful media platform. The co...
The need for monitoring and managing a brand in real-time is now greater than ever, thanks to social media’s ability to instantly challenge a company’s reputation. The recent YouTube incident that Domino’s pizza faced, when two (former) employees ...
When social media emerged, many thought it was a fad or simply a communication technology for young people. It’s now clear that social media will continue to make a significant impact on how consumers and organizations communicate and operate. Thi...
We will cover questions such as:
- How are leading healthcare organizations using web video to achieve communications goals?
- How can video be deployed in a way that is cost-effective and least disruptive to my network and infrastructure?
- Who a...
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