Deborah Fisher's Blog (2)

I just received an email blast from a BIG builder (you know who you are!) on another expensive campaign that is going to do little to advance their number of sales for the quarter. (And after being in the home building industry for so many years . . . I am well-familiar with trying to make those agonizing numbers for Wall Street.) The builder's new promotion is an interest rate buy down across the board for all of their homes and communities. Seriously. In today's market. Here's my wonderment:… Continue

My parents had it easy. They really did. After a day at the office, Dad came home and had the role of Jim Anderson in "Father Knows Best". Smart, never raised his voice, always dispensing tidbits of wisdom, dad, a general contractor, left the office behind at the office. My mother, a June Cleaver type, ("Leave It to Beaver"), was patient, a great home maker, and always telling us to 'wait until your father gets home'. Her two pieces of advice, God bless her, were "Always look nice when your hus… Continue