After just completing Jeffrey Gitomer’s Little Red Book of Selling, I wanted to share what I found to be most valuable reading. It ends with a list of the top ten qualities of a very successful salesperson, in her opinion. Here are my favorites from that list:
Have a contagious positive attitude. Whatever attitude you have will be contagious, so make sure it is a positive one.
Be excited about the prospect of helping others. No one wants to be sold, but everyone likes to buy. Work to see what’s in it for them and the rest should flow more easily.
Be self-assured, but not arrogant. No one wants to know about your new BMW, your trip to the Riviera or your country club membership. I’d rather be puked on…at least that’s an accident. But confidence…that’s always welcome.
I like people and they like me. People buy from those that they like. If they don’t like you, they will choose your competitor. This never fails. The buyer can always justify their choice.
Don’t just be book smart. Would you rather be professional or humorous? Which do you think sells more? Which makes better friendships?
Have unspoken integrity and be visibly honest. This is my definition of authenticity. If you don’t have it, your customers will see right through you…and you won’t sell them on anything unless you are the cheapest. What will that do for you?
Get the details right, but always stay focused on the big picture. Don’t get bogged down in the details.
Channel your inner kid and be able to see things through that kid’s perspective. Kids are full of wonder and possibility. This tends to lessen with time and experience. Work against this natural tendency. Read, exercise, study, practice, write, speak, surround yourself with people that are vested in your success.
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