Crisis Communications in the Age of Social Media – Domino’s Case Study, Best Practices and Technologies

The need for monitoring and managing a brand in real-time is now greater than ever, thanks to social media’s ability to instantly challenge a company’s reputation. The recent YouTube incident that Domino’s pizza faced, when two (former) employees decided to post videos of themselves performing disgusting acts to their food products, is a great example of the way that a brand can find itself under instant attack.

This webinar will examine the Domino’s Case Study; and, it will share lessons learned from Phil Lozen, the Domino’s communications team’s Social Media Specialist. He will be joined by Carreen Winters, Executive Vice President of MWW Group and one of the nation’s foremost authorities on crisis communications and counsel to CEOs of Fortune 500 companies during their most troubling times. Carreen will share her best practices for effective crisis communications. Chris Johnson, Founder and CMO of dna13 and a 20-year communications and enterprise PR software veteran, will round out the presentation with a discussion of the latest technologies available for monitoring, message alignment, and stakeholder engagement in times of crisis.

In this webinar you will learn:
- How social media has changed crisis communications
- Best practices for protecting your brand’s reputation
- Specific tactics and lessons learned used in the Dominos case study and others
- Technologies and tools to help you actively listen to what customers are saying, to help prevent and minimize crisis
- Tips for aligning corporate messaging in a timely manner, to ensure crisis containment
- Strategies for tracking and reporting on your PR efforts to learn the effects of your crisis management outreach

https://www2.gotomeeting.com/register/646667970

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