B2B Social Communications Case Studies & Roundtables

B2B communicators and marketers are increasingly embracing social media to achieve business objectives. B2B companies are using their organization’s knowledge and experience within the social web to attract and connect with prospects, customers, employees and media. This half-day conference will demonstrate the best B2B case studies from leading organizations. We will then conduct interactive roundtable discussion groups on specific topics related to B2B social communications.


We will cover the following questions:
What are the best case studies of B2B communities?
How do you leverage your organization’s knowledge, thought leadership and experience to attract and retain customers on the social web?
What are the most innovative examples of how B2B organizations use real-time social media such as Twitter and what’s their business case to use them?
Why is the customer service function becoming social and how do leading B2B companies integrate service with social media?
How do you make the business case to the C-suite to get budget for social communications?
How do organizations generate revenue directly from their social media initiatives?
How has social communications changed media relations and how are leading B2B companies providing content directly to their communities of customers, partners and employees?
How do you use social media to engage and empower your employees?

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